Southpaw is a creative collective based in Sydney. Southpaw Co-Founders and Creative Directors, John McKelvey and Peter Galmes, are currently Creative Group Heads of Whybin\TBWA\Tequila – 2011 Adnews Agency of the Year – and previously were Digital Creative Directors of Saatchi and Saatchi Australia. Southpaw’s one of Australia’s most awarded creative teams for integrated work.
A brand spot to launch Toyota's Hybrid Synergy Drive technology.
The 60-second spot was shot in a single take, with no special effects or post-production.
Project for Saatchi & Saatchi Australia.
A simple and indisputably Australian truth: beer is constantly used as a currency between mates. Enter The Beer Economy. Project for Saatchi & Saatchi Australia.
Southpaw collaborated with Google for Saatchi & Saatchi Australia to launch the first ever round YouTube videos for Cadbury.
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Project with MTV and Host Sydney. Airbar was suspended 164 feet in the air, giving urban drinkers an amazing new perspective on their city. The event and accompanying acts toured nationally.
