Southpaw is a creative collective based in Sydney. Southpaw Co-Founders and Creative Directors, John McKelvey and Peter Galmes, are currently Creative Group Heads of Whybin\TBWA\Tequila – 2011 Adnews Agency of the Year – and previously were Digital Creative Directors of Saatchi and Saatchi Australia. Southpaw’s one of Australia’s most awarded creative teams for integrated work.
A brand spot to launch Toyota’s Hybrid Synergy Drive technology.
The 60-second spot was shot in a single take, with no special effects or post-production.
Project for Saatchi & Saatchi Australia.