Southpaw

Southpaw is a creative collective based in Sydney. Southpaw Co-Founders and Creative Directors, John McKelvey and Peter Galmes, are currently Creative Group Heads of Whybin\TBWA\Tequila – 2011 Adnews Agency of the Year – and previously were Digital Creative Directors of Saatchi and Saatchi Australia. Southpaw’s one of Australia’s most awarded creative teams for integrated work.

Southpaw look left look right

Tooheys New – The Beer Economy

A simple and indisputably Australian truth: beer is constantly used as a currency between mates. Enter The Beer Economy. Project for Saatchi & Saatchi Australia.

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