Southpaw

Southpaw is a creative collective based in Sydney. Southpaw Co-Founders and Creative Directors, John McKelvey and Peter Galmes, are currently Creative Group Heads of Whybin\TBWA\Tequila – 2011 Adnews Agency of the Year – and previously were Digital Creative Directors of Saatchi and Saatchi Australia. Southpaw’s one of Australia’s most awarded creative teams for integrated work.

Southpaw look left look right

Stealing your dreams.

National campaign created with Whybin\TBWA\Tequila. RaboDirect takes on Australia’s major banks who are, along with their low interest accounts, stealing your dreams. Rolls out across TV, print and digital following its launch.

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