Southpaw is a creative collective based in Sydney. Southpaw Co-Founders, Peter Galmes and John McKelvey are Creative Directors, working with Whybin\TBWA\Tequila – 2011 Adnews Agency of the Year – and previously were Digital Creative Directors of Saatchi and Saatchi Australia. Southpaw’s one of Australia’s most awarded creative teams for integrated work.

Southpaw look left look right

Grazed on Greatness

For M.J. Bale. We dressed the Australian Cricket Team in their greatest victories. The used the suits to get the nation's attention.


Stealing your dreams

RaboDirect Integrated case study.


Toyota HSD

A brand spot to launch Toyota's Hybrid Synergy Drive technology.

The 60-second spot was shot in a single take, with no special effects or post-production.

Project for Saatchi & Saatchi Australia.

Tooheys New – The Beer Economy

A simple and indisputably Australian truth: beer is constantly used as a currency between mates. Enter The Beer Economy. Project for Saatchi & Saatchi Australia.

Beer Economy in D&AD 2011

Tooheys New Beer Economy has been awarded In-Book for Integrated and Shortlisted in TV - 30 seconds at the D&AD awards in London.

Cannes Lions 2010

Southpaw gets 4 lions at Cannes!


NRMA Insurance – Experience.

NRMA Insurance's 2011 Brand Commercial.


Cadbury Roll Pack.

Southpaw collaborated with Google for Saatchi & Saatchi Australia to launch the first ever round YouTube videos for Cadbury.